A career built around marketing systems.

Lead marketing strategy and execution for a B2B technology buying-intelligence platform, with responsibility spanning demand generation, revenue marketing, AI initiatives, marketing operations, lifecycle marketing, content strategy, marketplace partnerships, product positioning, webinars, and go-to-market execution.

• Lead integrated marketing strategy across demand generation, AI initiatives, lifecycle marketing, content, webinars, partnerships, and revenue programs.
• Build scalable marketing systems that support pipeline creation, conversion, sales alignment, and operational execution.
• Develop practical AI systems for campaign strategy, content development, market research, competitive intelligence, sales enablement, webinar promotion, and go-to-market execution.
• Lead programs connected to AWS Marketplace and Google Cloud Marketplace.
• Guide AI search, generative search, GEO, and LLM visibility initiatives.
• Build and optimize HubSpot workflows for lead management, lifecycle marketing, campaign execution, and sales follow-up.
• Partner with executive leadership, sales, RevOps, customer success, product, and external partners.
• Lead integrated campaigns across email, webinars, content, paid media, LinkedIn, partner marketing, and customer advocacy.

Led demand generation, marketing operations, lifecycle programs, campaign execution, AI initiatives, and revenue marketing programs for PeerSpot.

• Built multi-channel demand generation programs across email, webinars, content, paid media, LinkedIn, and partner marketing.
• Developed AI-enabled campaign workflows and custom marketing agents.
• Improved lead management, routing, follow-up, and lifecycle automation through HubSpot.
• Supported product launches, marketplace initiatives, partner campaigns, and sales enablement.
• Built repeatable systems for faster campaign execution and stronger cross-functional coordination.

Led global marketing programs across product launches, email marketing, webinars, events, website growth, HubSpot operations, SEO, content, and AI-enabled marketing initiatives.

• Led go-to-market execution for benchmarking dashboards, training products, and consulting services.
• Managed global email marketing operations and audience segmentation.
• Produced webinar campaigns with major technology and services partners.
• Oversaw North American event marketing.
• Managed website growth, landing pages, content, SEO, CRM operations, and marketing automation.
• Supported product positioning, sales enablement, and cross-functional launch execution.
• Helped introduce AI-assisted marketing workflows and generative-search practices into the organization.

Provided marketing strategy, website development, SEO, paid media, analytics, market research, and growth support for small businesses.

• Developed marketing strategies for small-business clients.
• Designed and launched websites.
• Improved organic visibility through SEO.
• Managed paid social campaigns.
• Conducted market and competitor research.
• Used analytics to improve targeting, messaging, and conversion.
• Coordinated with client sales, design, and leadership teams.

Foundational work

Earlier in my career, I gained experience across marketing research, statistical analysis, website development, nonprofit marketing, social media strategy, customer insight, and youth mentorship.

• Graduate Assistant, Gonzaga University School of Business Administration
• Marketing Consultant
• Statistical Analyst
• Marketing Intern
• Ethnographic Marketing Research and Analysis
• Student Mentor

• Master of Business Administration· Gonzaga University
• Bachelor's Degree· Brigham Young University