Things I've built.
PeerSpot
AI Marketing Agent Ecosystem
Designed and implemented a connected suite of AI marketing agents supporting campaign strategy, messaging, email, landing pages, content development, editing, sales enablement, research, and execution planning.
Role · Design and implementation lead
Internal systems, proprietary prompts, source documents, and confidential workflows are not displayed publicly.
Lovable Marketing Applications
Used Lovable to rapidly prototype and launch marketing applications, campaign microsites, calculators, webinar experiences, partner-focused tools, landing pages, and campaign assets without depending entirely on traditional development cycles.
Role · Builder
peerspot.ai GTM Launch
Led positioning, messaging, product narrative, campaign strategy, and integrated launch execution for PeerSpot's customer-intelligence offering.
Role · Launch lead
AWS Marketplace Programs
Led marketing communications, partner initiatives, customer-review activation, webinars, campaigns, and go-to-market programs connected to PeerSpot's AWS Marketplace relationship.
Role · Program lead
Google Cloud Marketplace Launch
Led launch positioning and supporting marketing programs around PeerSpot's role in customer reviews and buying intelligence across Google Cloud Marketplace.
Role · Launch lead
Automated Revenue Marketing System
Built interconnected HubSpot workflows supporting lead routing, MQL follow-up, lifecycle communications, SDR engagement, campaign operations, database management, and sales alignment.
Role · System designer
Workflow logic, internal dashboards, customer information, contact records, and exact results are not displayed publicly.
AI Visibility and Generative Search
Developed marketing programs and content practices intended to improve how PeerSpot and its customer proof appear across traditional search, AI-generated answers, and modern buyer research journeys.
Role · Program lead
Earlier professional work
Premium Benchmarking Dashboards Launch
Supported the global go-to-market launch of a paid benchmarking product, including messaging, marketing coordination, cross-functional execution, and digital purchasing experiences.
On-Demand Training Product Launch
Built and executed a product marketing campaign for an on-demand training offering, coordinating messaging, promotion, audience strategy, and launch execution.
Global Webinar Program
Developed webinar campaigns with technology and services partners across email, social, registration, attendance, and post-event promotion.
Global Lifecycle Email Program
Managed global email marketing, segmentation, campaign development, testing, automation, and performance optimization.
Website and SEO Growth
Led website content, SEO, landing-page, and digital growth initiatives designed to increase visibility, usability, and engagement.
AI and GEO Adoption
Helped introduce AI-assisted marketing workflows, generative-search practices, content acceleration, and research automation into the marketing organization.
Entrepreneurship
Lone Star Tallow
A Texas-based personal care brand built from the ground up across product development, ecommerce, branding, website, customer acquisition, and operations.
Role · Founder and operator
lonestartallow.com
The public storefront for Lone Star Tallow. Built and operated end to end.