AWS Marketplace Programs
Led marketing communications, partner initiatives, customer-review activation, webinars, campaigns, and go-to-market programs connected to PeerSpot's AWS Marketplace relationship.
Partnership context
AWS Marketplace is a critical procurement and discovery surface for enterprise buyers. Marketing programs had to serve both AWS's motions and PeerSpot's specific value in the buying process.
My role
Owned the marketing side of the partnership — planning, execution, communications, and coordination with AWS counterparts and internal teams.
Campaign strategy
Built campaigns that connected customer proof and buying intelligence to AWS's audiences, using channels appropriate to each moment in the buyer journey.
Customer advocacy
Activated authentic customer voices across reviews, webinars, and content — the core of what makes a marketplace listing credible to enterprise buyers.
Partner marketing
Coordinated joint content, webinars, and campaign moments with AWS and adjacent partners to expand reach and reinforce shared narratives.
- Public campaign URL — public URL to be added