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Entrepreneurship · Consumer Brand
Lone Star Tallow
Building a Texas-based personal care brand from the ground up.
Lone Star Tallow is a Texas-based personal care brand I founded to create straightforward, high-quality products while learning every part of building and operating a consumer business.
The idea
Simple, useful products with a real Texas identity.
Lone Star Tallow began as an effort to create simple, useful personal care products with a strong Texas identity and a direct connection to customers.
What I built
- Brand positioning
- Product concepts and formulations
- Ecommerce website
- Shopify checkout and operations
- Product photography and creative
- Organic social presence
- Email and customer communications
- SEO and website content
- Pricing
- Promotions
- Free-shipping strategy
- Customer feedback
- Product development
- Order operations
What it demonstrates
- Entrepreneurship
- Consumer marketing
- Product development
- Brand building
- Ecommerce
- Customer research
- Operational ownership
- End-to-end execution
- Resourcefulness
- Direct accountability
